I like that it is easy to use, has many features for different types of users (including non-users), can be used in conjunction with other tools such as Google Maps or Salesforce etc., provides great analytics data which helps decision making - also allows you have visibility into what your customers are doing so we know where our efforts should go next! The only thing about this tool i dislike slightly was having too much choice when creating an account/profile page but they've since sorted out some issues there now by adding more options under 'My Profile' section instead of just one option at first sign up!! Great product if looking specifically for engagement metrics & insights from social media platforms including Facebook Messenger chatbots within eCommerce sites using HubSpot Marketing automation software (i'm not affiliated).