I like how quickly it is to use with no technical knowledge required. It allows you to create custom menus which are easily accessible by screen readers or other assistive technology devices as well as search engines such as GoogleBot (Google). This product does not provide any support if something goes wrong so make sure you have some form of backup plan before using this software solution provider. We needed an easy way to add links into our navigation menu without having to manually edit each page we wanted linked up. The ability to customize what pages link directly from their respective content areas was very beneficial too!