I like how easy it is to use, even without having any previous experience with this software! It has an intuitive interface that allows you to navigate through all of your data easily from one place. Also helps me organize my research better by using tags and categories. Would love if there was more customization options available as well (e.g., custom filters). But overall very satisfied so far. This product does not have too many bells or whistles but still offers plenty of value when compared to other competitors out in market today. We are able to quickly search our database across several different industries including automotive manufacturing, home improvement products/services, etc.