I love that it helps me see where my traffic is coming from, what channels are performing best to help us improve our conversion rates or increase sales/conversions in each channel (or any combination). It's also nice having such an easy-to use dashboard with great visualizations of insights like time spent per page / session duration etc., so you can drill down into specific areas if needed! The UI could be improved - sometimes there isn't enough space between tabs when they're open at once as well which makes using certain features more difficult than necessary while scrolling through lots of other information simultaneously.- Notifications need improvement too; no notifications get sent out after updates have been made by users within 24 hours unless we choose specifically to receive them then again this would require some work up front before adding new products onto board but overall very happy.