I love that they are constantly improving their product by adding new features as well as making improvements in existing ones! The customer support team has been very responsive when we have had questions or needed help with our account setup/integration process. We use it primarily within Google Ads but also search marketing campaigns via Bing ads (for SEO purposes). It's great being able to pull up historical analytics from any campaign you've worked through them so far without having to go back into each individual report individually.