I like how easily you can post to multiple networks at once with this program! The toolset makes it easy for me as an account manager who has access across 3 different platforms (FB business page + IG community & FB personal profile)to help manage my clients' posts - we have all of our own tools but they are sometimes clunky or difficult when trying them out first time so i appreciate being able figure things quickly without having someone there hold your hand every step along way :) You're not forced into doing anything if something isn't working well enough after putting too much effort puttting together one network's worth o fposts etc., This software helps us keep up-doin g pace while also providing quick feedback where needed about what needs improvement before posting goes live which saves everyone valuable hours.