I like how easy this tool makes finding new customers for my business. The only thing i dislike about this program is there are not many options when creating campaigns or advertising in general. You can't easily change ads as far as creatives go so if you want something different from other people's ad then its hard work getting them changed over! This has been very beneficial because we have more data than ever before with our customer information. Our marketing department uses all of these tools together but none compared to others out there.