The ability to deliver push notifications to users, both via their mobile device or browser through our website is great. We use Push Wizard mainly for targeting our website visitors with relevant content in order to increase engagement. I like that we can target all browsers (mobile devices as well as desktop) because it allows us to reach more people than if we only targeted mobile users. Also, unlike other solutions out there, we don't need an account manager; this makes things easier and less costly for us to implement and maintain. You also get some reporting features such as what percentage of your audience opened the message, how many users clicked on the link within the notification etc. It's hard to see where you could improve upon PushWizard at this time. As mentioned above, Pushwizard allows us to send messages to our user base so they know about upcoming events which helps drive traffic back into the site.