I like that it's so easy for people who are not technical in nature (like myself) to set up an account/ profile with this service without having any prior experience or knowledge of networking protocols! Also how they have multiple providers which makes it easier when trying to find someone else to use their services as well. Sometimes there can be some lag time between updates being made through Twitter but other than that everything seems good! Honestly nothing really specific. It just works very easily from what i've seen thus far. If anyone has questions about using twitter please feel free to ask me directly since we do work together closely. We're able to build out our customer base quickly while also increasing engagement among customers at large.