Review on Stratus CPM by Erik Sanders

The ability for us to use both cpm and strata in one dashboard allows us to see all of our campaigns at once! It's not as easy or intuitive as other dashboards, but we are able to make sense of it quickly enough that doesn't matter much. Also having an overview of traffic sources has been helpful with understanding where ad spend should be allocated. We've had issues tracking down missing accounts/missing data from previous reports - especially when you're looking back weeks ago. I would definitely recommend trying out this tool if your currently using another reporting platform; there really isn't anything about their product that makes me dislike them - they were just more expensive than some of my competitors options (i.e., Datalogix). Our goal was to create transparency across multiple channels so everyone can understand how each channel contributes towards revenue goals. This.