Makes the subject softer and brighter for amazing photos. The included phone mounts and wireless shutter release are nice additions. Bright white is my main light color. An intensity setting or two below max is usually ideal for me. Blue light is blue light. It seems quite anemic to me, I don't use it. What I believe should be a warm white is slightly darker and makes the subject look quite reddish. For some reason the light pulsates a bit when the brightness is set to maximum. I'm not sure what to do with it.