I only discovered Alphm recently, and all I can say is that my previous purchasing experiences have been lost in translation. I was thrilled to discover an online fashion destination that not only offered a wide variety of products but also provided them at values that were within my budget. On the other hand, the structure of the website was so difficult to understand that I felt as though I required the assistance of an interpreter just to use it. And when I did eventually find what I was looking for, the sizes of the clothing appeared to be standardized for a completely different species than human beings. I am all for recognizing and appreciating the value of other people's traditions, but I have no idea how anyone could possibly fit into those clothes. Sadly, the meaning of Alphm did not come through for me when it was translated.