Review on SEO Discovery by Andy Baker

I like that we can choose what to pay for our keywords instead of paying through Google Adwords which takes time to get good at. It's also great because it gives us more control over who sees our ads. You need to be able to understand your PPC account well if you want to use this platform. There isn't much room for error when managing campaigns without having an extensive knowledge of how to set up each campaign. If people could figure out better ways to manage accounts there would be no reason not to switch platforms. The main benefit so far has been being able to see what keywords bring me new leads. This information helps me decide where budget should go next.