Review on Attribution.io by Jeffrey Sanders

Easy-to-use tool, allows for quick data collection/analysis of multiple sites with various domains or subdomains within one account. The UI could be improved - it's not as intuitive as other tools I've used (e.g., Google Analytics). However, once you get familiarized this isn't an issue anymore! It takes some time getting your head around how everything works but after spending half day doing so we were able to set up our first attribution model very quickly. We're using Attibution.io primarily to track user behavior across different websites where they come from (i.e., referrer) and then use their cookie information collected by Attributions.io to understand what campaigns are driving traffic and sales.