I like how it is laid out, easy for someone who's not very tech savvy (like me)to use! You can do everything here from creating forms with custom fields/questions etc., through getting your analytics data pulled into Google Sheets so you have all of this at-a glance access without having 3 different programs open while working - which would be difficult if we were using other software as well!! It has been really helpful since our team works remotely together but still needs some way to keep track during projects where things move quickly between everyone involved :) Great product overall though; nothing super negative except maybe needing more training / tutorials when first starting up? This could probably just come down to experience too haha :). Tracking customer feedback via surveys throughout each project stage helps us make sure customers' wants & expectations match what they're seeing within the design phase before production begins.