I like that you can use it with any ad network, not just Google AdWords (Google's platform). It has some really nice features for PPC advertisers such as bid management tools which helps me manage my ads more effectively than other platforms out there! The interface could be improved though - sometimes when clicking links in campaigns they don't go where we want them too or show up later at different times etc so this makes tracking conversions difficult if using multiple channels/campaign types within one account together. If your looking into managing Ads across numerous networks then look no further because their product does everything from text bidding via DSP integration all way down tot he campaign level reporting side!!