I like that it allows me see how my campaigns are performing across all channels (social media, paid search ads).
It also helps with tracking conversions for different landing pages within each channel as well! There isn't anything really bad about this platform but there could be some improvements if they want them implemented more often by their support team. We use kaomimarketing primarily because of its ability to track everything we need without having too many tabs open at once or running into errors while using multiple platforms simultaneously.