I like that they are transparent about what data gets collected, how it's used to improve their service overall (ease of use), as well as providing options for users who want more control over where/how ads appear etc., but also being respectful enough not be too heavy-handed with those rules or restrictions in order keep people using them! They provide good customer support when something goes wrong - which isn't often because everything seems fine 99%+ times you're interacting through chat / email from your account manager(s) & team members there seem friendly + helpful at all levels so far :) The only thing we dislike right now has nothing directly related to this product specifically though was just recently discovered by our marketing agency vs one year earlier while working together w other clients before us :).