The ability to track all of our advertising campaigns across multiple platforms is great! I love that we can also see who has viewed each advertisement as well so it gives us visibility into how effective they are at reaching people with their ads versus just sending them out there blindly hoping for success or failure (which sometimes happens). It's not perfect but does what its supposed to do which makes me happy about using such software from an agency perspective. We have been able to make some pretty significant changes by utilizing this platform over other options available online - including Google Adwords/Adsense etc.. There really isn't much else you could ask for when selecting ad management tools like these ones specifically designed around your needs rather than theirs. Tracking ROI through various channels via different media types helps drive decisions towards more efficient marketing strategies where possible while mitigating risk associated with certain mediums if necessary. This allows my team here within A&A Media.