The ease of use, how quickly I was able to get up & running with it! There were only minor issues - no major complaints here at this time (I haven't had any experience w/it for over 6 months). It's been easy so far because my business partners have handled all aspects from design through implementation. They've done an excellent job getting us set-up in ways that are most efficient & effective vs just dumping me into something without having someone who can walk thru every step as needed or expected. We're saving money by being more organized about our marketing efforts while also increasing leads / sales opportunities using targeted campaigns across many platforms including social media channels like facebook ad targeting etc.The biggest benefit is less stress when trying new things out instead of doing them one way then testing another approach later down.