I like that you can use any RSS feed or URL as your source for building out emails, which makes onboarding super easy! You could also do this with other tools but if it works great then why change? The product looks very clean/cleaner than similar solutions available; perhaps because they are still beta testers so things may be changing quickly there. It's nice being able to build my own templates using whatever font I want since some services won't let me edit their provided fonts (or at least not easily). Also, when sending campaigns through different channels I don't have to worry about making sure the look exactly right across our various platforms - just make one template once! This cuts down time spent creating new stuff from scratch.
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