I'm not sure why manufacturers stopped including those soft brush heads but at least you can buy one ! exactly what I had hoped for. He's bulletproof. It's soft. He doesn't forget. The bristles are tightly packed, not too soft to pull back, but not so hard that they don't slide over things like keyboard keys. The dense bristles also prevent side suction, which is an issue even with my old Dyson Soft brush head. As I said, this is great for my mechanical keyboard. Amazing for my air vents and my PC monitor. Closets, books, all those places where things with hard bristles are useless. This goes perfectly with my shop vacuum and Shark stand. Don't do much wrong. The plastic is slightly flexible, you can think of it like supervulcanized rubber. It just doesn't break. The bristles surround an inner tube that keeps them straight. They stick out about half an inch, so the soft, flexible area isn't what it appears to be from the outside. Depending on your use, you might want something with longer bristles with a suction compromise for more delicate items. Advantages: - strong construction - dense soft bristles - suitable for most vacuum cleaners - ideal for electronics - high suction power - bristle length can be longer - not for delicate items. I'd say it's worth the current $10. I give this one a full thumbs up as it does what I hoped it would, it's simple and very well done. 5 Stars.