I really love how it allows me to see my website traffic in real time, so i know exactly what keywords are bringing people into our site!It's easy for us as we can create multiple campaigns at once - which makes managing them easier than ever before! It would be great if there was more control over ads (we sometimes run adverts but don't want this) or even better integration with Google Analytics like other platforms doe!!This platform has been able t bring new customers from its keyword research tools alone!!