The best part about reputation is it helps our team analyze customer behavior which is very helpful when taking action. I dislike how it's difficult to track and keep up with everything being done in one place. It can get overwhelming at times. It's definitely worth using even if your looking for the basics you won't be disappointed. My team uses this tool every day to make sure we are doing the right things and meeting our goals. It's helped us see trends, which allows us to take action sooner than later.