I liked how easy it was for me as an individual, or even small business owner to use. There are many different tools you can choose from depending on what your needs are. Some of these tools don't have all features necessary so having multiple options available at once lets you pick which one best suits your needs. The layout of this application works very well when making marketing decisions. It has been great because we've been able to see our progress in numbers instead of in words only. This allows us to visualize more clearly where we need to improve most. We also like being able to customize each section to fit our own specific needs. If you're looking into using something similar to this product, then definitely give them a try! They have helped my team by showing exactly who's working hard and who isn't. Also, they help with creating goals/.