As someone who has been a die-hard Neutrogena fan for most of my life (aged about 16 to mid 30's), I am pleased to report that this product is definitely an improvement. I use this soap exclusively on my face except for the bearded parts. Eliminates the formation of an oil film; While it doesn't "moisturize" by lotion standards, it leaves my skin ready to be topped off with my lotion of choice. I've been using this for about three years now after accidentally ending up in Whole Foods. I'm glad I did. Its worth it!
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