I like that it's easy-to-use platform because of its automation features; so we can easily run our campaigns without writing code in any programming language. This software also has many integrations with other platforms such as Facebook Ads Manager, Google AdWords, Mailchimp etc., which makes them even more user friendly. There are few things i dislike about this product but nothing major. Honestly speaking, I do not regret having made use of the trial version when I first came across their website. We were struggling with setting our own email autoresponder sequence using an existing template in another mail client but by making use of albertidea they delivered us exactly what we wanted at affordable prices.