Review on Protect Your Child's Smile with Toms Maine Anticavity Strawberry Toothpaste by Theresa White

First of all. Overall, we love this toothpaste so much. At least that was the case until they recently changed the formula. We think TOM'S of Maine is a GREAT company! And we've been using their toothpaste for over 30 years! We are PERMANENT CUSTOMERS! We started using their kids toothpaste when our sons were little boys. And due to a food allergy, my husband and I have continued to use their children's fluoride toothpaste ever since. And they were VERY happy with it. However, FORMULA has changed in recent months. OLD STRAWBERRY FLAVOR had :: * VERY FRESH, DELICIOUS! * NATURAL, FRUITY TASTE AND * NO NEGATIVE AFTERTASTE! :) The NEW STRAWBERRY FLAVOR on the other hand has: * STRONG ARTIFICIAL FLAVOR (almost like cardboard) & * STRONG, UNPLEASANT, addictive AFTERTASTE :(And the texture is slightly different - slightly foamier/stickier when spread. OLD FORMULA was very smooth Ingredients listed now very different than before :/ WE LOVE THE OLD CLASSIC STRAWBERRY FORMULA PLEASE TOM'S OF MAINE BRING IT BACK!