Easy to use, no coding required (just drag & drop), easy API integration with third party services like Salesforce or HubSpot CRM etc., good support from sales team when using it for product development purposes in my organization - they are always available if you have any questions about their products! Good customer service is one of our key values at work so that's really important especially considering how much we rely upon this tool as part of day-to-day operations within our business functions; would love more integrations into other systems such as accounting/ERP system but haven't found anything yet which works well enough just by itself without adding another piece of software / platform ; also not sure what pricing model will be offered once acquired since its free currently.