Very intuitive, easy to use and customize. There is a very large community of users, which makes support very helpful. You can choose from a variety of options, from pre defined templates to custom designs. Some of the templates could be a little more specific, like for a specific industry. I like the ability to customize a form to a specific need. Forms that are created using Kizeo are used for processing insurance claims, which helps keep track of the time and date that each insurance claim is handled. This helps me keep track of the process.