Their platform provides full access to all data for analysis, which can be used in so many ways. The best thing I like about this software is their customer care team who are always ready to help you with any doubts or queries if you’re new to using the platform. It takes some time to get used to it. I use the platform mainly to analyze competitor websites and how they rank compared to my own. I like how easy it makes for me when i need information, or if we are doing something wrong! The customer service can be lacking at times but they do try their best!! It seems there isn't many people out here using this anymore so maybe thats what its worth? We have been able t o find all kinds of info from our data set with fast base!