The visual interface makes it easy for non-technical users to use, so they can be productive quickly without needing to spend time learning how to navigate or use the software. It's also great when you need your bot up and running in minutes instead of weeks! We've been able to build several different types of bots, from simple customer service tools to complex marketing/advertising campaigns with multiple steps. There are some features we'd like to see added but haven't had much luck finding support for them through their community forums. You'll have to work hard if you want to find answers via StackOverflow. I would recommend using this tool for building bots and automating repetitive tasks. Automation has saved us hours per week in data entry, allowing our team members to focus more fully on other projects.