I like how it helps me find out what my queries are looking up by providing relevant results as soon as possible while also not interrupting or distracting from other tasks at hand with unnecessary information overload! It's very user friendly (intuitive) because of its simplicity which makes using this product more appealing when compared to others available in the market today!! In terms of cost effectiveness i think they should be able to lower their prices so people can afford having one instead of 2 products since there isn't much difference between both. So far nothing really but will update once we start getting some benefits through our use case analysis/research process.