The ability to send messages in real time between my store, supplier & customers has saved me so much precious admin hours over many years of use! Having this system allows for complete transparency into stock levels within our stores - no more relying upon inaccurate telephone books or unreliable email lists which have proven themselves woefully inadequate (in terms of accuracy). It also makes it easy from an accounting perspective as we can see all inventory movements withing each individual location at any given point during trading day(s) without having to continually log them manually. I cannot think what there is not that would be beneficial if you are looking to automate retail operations such as replenishment/ordering etc. We've been able to reduce errors through better communication both internally but most importantly externally using their platform.