I like that it is easy to add tracking codes for my various platforms (FB ads/google adwords)It's also very customizable if needed - which makes sense because they are able track pretty much anything! It was really hard at first getting used too but after about 5 minutes of using this tool we were up-and running with no issues or trouble whatsoever!! We've been doing more than just video advertising now as well by adding in any kind content related posts onto our FB page & Google Ads etc I like that it is easy to use for my team of one person! It has helped me monitor our advertising efforts better than ever before. The ability to track multiple platforms makes this software even more powerful. We have not had any issues with Anytrack thus far. If you are looking for something simple and effective then look no further. This product will help us keep up with our clients needs without having an army of people working in different areas of the business.