We are able to create targeted campaigns, segment our customers in multiple ways (by product/service or location), send out emails with dynamic content that changes depending upon actions taken by users within each campaign - all from one place! There's not much I dislike about this software other than it sometimes takes longer for certain features like "send" button updates after editing text fields etc but these things do happen so don't let them discourage you- they're working hard at improving their service!! This has helped us increase conversions of both email signups AND sales via phone calls as well since we can track who called vs emailed which leads have been generated through those sources separately now too :) It also helps keep customer data organized into different segments allowing me to easily see what products my best converting prospects may be looking up next time around when contacting support@springbotsolutionsinc.com.