I like that they're always looking at new ways of doing things, which is why their products are so good! They really do think outside-the box when it comes time designing solutions from scratch or optimizing current systems/products - this helps us get better results with less resources than we would otherwise spend elsewhere in IT services (or even internally). Sometimes you have an idea about how something should work but no one else does as well; sometimes your competitors can solve problems more efficiently by just using what's already out there rather then developing custom software themselves because "it works". It makes sense not only financially speaking since most large organizations want efficiency gains over development costs here too.