It's easy for non-technical users to understand how it works by using an intuitive GUI interface that makes sense without needing technical knowledge or experience in programming languages like Python/R. The support team are also very helpful when needed. There can be some lag time between updates of new features but this seems normal given its free service offering - no subscription required! I'm able to extract useful information about my customer base as well as identify potential customers who may not have been identified previously so there has already been benefits realised since we started our trial period last year. We're now considering purchasing additional licences which will provide us greater insights into other aspects such as pricing, competition & market share within our industry sector. As mentioned above, lags occur during regular upgrades due to changes made to the system codebase however these tend to resolve quickly. Would highly recommend trying out if you haven't done before. Free trials available too. Extracting real world business metrics via linking.