The most useful part is that you can see what your competitors are doing to get ahead of them in their own game. It does not give me too much insight into my business but it gives me some ideas about how I should be working toward being more competitive within our market space. Sometimes it takes awhile for the product to load up so this could be an issue if you're trying to use during peak hours. If it's not loading quickly then there may be something wrong with your internet or computer connection which would make sense since it's cloud-based software. You need to have access to the best tools to stay at the top of your competition! We've been able to improve internal processes as well as customer service by having all of our employees know exactly where we stand in terms of sales goals compared to our competitors. This has helped us keep everyone focused towards one goal rather than many different ones.