It's easy to use for small businesses. The interface is simple and straightforward. I like that it has a wide range of options for tracking analytics. I dislike that some of the features are limited by their terms and conditions. It can be difficult to understand the scope of what you're allowed to use the software for. I think it's relatively cheap for what you get. You don't need to hire a business analyst or someone with years of experience working in a traditional advertising agency; they have a person who knows the ins and outs of digital marketing. They know how to do it right. We've been able to track our online analytics which have helped us improve our SEO efforts.