I like that it is self serve, no middlemen involved in terms of advertising sales - which means more money going directly to you! And also there are many options for different ad formats available so we can choose what best fits our needs at any given time. Also they provide great support with setting up campaigns (both B2C & B2B) as well as creating new ones from scratch. The app itself could be made better by adding some kind of analytics dashboard where users would have access to their data such as average impressions per campaign or clicks etc., but other than that everything works perfectly fine here :) Advertisers pay us via Google Pay once every month, usually through Stripe payments gateway. We use this service mainly because its easy enough to set up ads without having to hire an agency/middleman who will charge quite high fees just to get started.