This toothpaste has a nice mild mint flavor, maybe spearmint. It has the typical chalky white color of many toothpastes, so it looks and tastes like any other toothpaste. Any other non-vegan toothpaste that I consistently use in foam or foam form the entire time I use it to brush my teeth. This can take 2 to 5 minutes. It seems like this thing is starting to break down and the suds and suds are gone in less than a minute and my mouth and teeth just don't seem as clean as using literally any name. Brand name toothpaste, be it Crest, Aquafresh, Colgate or something else. In fact, after brushing my teeth with this product, I took a tube of Colgate and brushed again because this substance just doesn't work. I've used it three times and each time has been the same experience. At a top price and below par performance this is a product I would not buy and I don't think you should buy it either unless buying a vegan product is more important than using a toothpaste that works well.
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