My son loves simple things. Nothing with a lot of designs etc. Although he hasn't gone to school yet, he looks very sturdy. I was going to go with Jansport as I've had it since 2007 and it still works, but this one seems very comparable to Jansport. It is well made, appears to be waterproof and so far we are very happy with the backpack. My son is 4ft 2 in 1st grade and weighs 80lbs so it probably won't fit all 1st graders but I would say 2nd to 4th graders is perfect for this product.
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