I love how easy it is to set up campaigns and keep track of them. The tool is intuitive and has a lot of features which makes it easier for users who are new to CRM's. The customer support is also excellent and they really do work with you to help you get the most out of the platform. I dislike that the reporting is not as detailed as other platforms. There are some things that I can't see or don't have access to easily. Also, sometimes the tool doesn't sync properly with Salesforce, so there are times when you have to go back into the platform to make changes. I use Vya to manage my email and social media campaigns. It helps me stay organized and always know what is happening in each campaign.
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