It helped us to understand our business model, customer buying behavior etc., which were not available through other channels like website or app analytics tools! The data that was gathered is very detailed so it helps you in managing your marketing campaign effectively without any errors as well!! I would also recommend this tool for anyone who wants deeper insight into their product/service usage across different countries / geographies. Nothing specific - just make sure if possible go with an enterprise level license otherwise they will restrict access of features by providing trial version only. ! Have no problems while using netquest bi products but have heard about some issues from my colleague's side (who used them previously). But those are resolved pretty soon after contacting support team at netsuite itself!! We had been facing challenges when we wanted comprehensive insights regarding user behaviour around one particular service & its cross-platform availability throughout India market including cities where users operate out of. Also needed more granular details such.