The ability to pull data directly into my marketing automation platform of choice (Salesforce). This allows me to see what my customers are saying about my company, products, and services. I can also share this feedback with my sales team. It is very easy for them to understand and act on. When it comes time to make changes to our website, I am able to do so without hiring an outside agency or developer. We've been able to use Bewgle to help us create more targeted campaigns and improve conversion rates.