The best thing about this product has to be its simplicity of use, especially if you are new at using it as I am! It takes some time getting used too but once that happens everything just clicks together nicely (and looks great!).The interface could do with tweaking - not sure why they haven't done so already? As far as price goes we have been very happy paying monthly rather than yearly subscription fees which can get expensive over longer periods of times. We've had success in increasing website traffic through SEO methods.