The ability to send push notifications from within our application, without having any additional code or servers involved is great! I wish there was an option for more granular targeting of users who are interested in specific information/content that we have available through their use (e-commerce). We're able solve this by using multiple channels like Facebook & Google ads but it would be nice if they had some sorta integration with them as well so you can target those people directly via your app's data instead - otherwise its just another channel where someone has no idea what product / service YOU offer until after clicking "I want". If anyone wants targeted content pushed out when new items come online then PUSH WIZARD IS THE WAY TO GO. Our customers LOVE being notified about things right away rather than waiting days later which makes us look bad because everyone knows how fast news travels these day :) Great way also get feedback quickly since most folks don't read.