Review on Adthena by Calvin Hodges

The ease of use, allocating budgets in real time to campaigns without needing IT resources or support from multiple vendors/ad networks. No need for extra layers as we already have data management tools which does that job well enough but not perfectly so it's nice they added this feature too. I'd like more flexible reporting options perhaps some sort of Excel export option would be helpful for us who are used to our own ad network reports though most reports can easily produced with standard SQL queries. Great product at very good price point compared to competition. We're solving budget allocation problems by using AdThenas Budget Allocation tool (among others). It has enabled easier decision making process across different departments within organization than previously done manually. With no additional cost spent after initial implementation there were benefits realized immediately - better ROI achieved and lower risk level when implementing new systems into business processes because everything was working.