I like that it's very customizable, you can do everything from targeting your audience through their interests/behaviors etc., which is great for lead gen! You also have access into what they're interested in (if not specifically) so we are able find out more about them as well!! It takes some time getting used too but once there isn't anything else really i dislike other than maybe needing better templates or something along these lines? But nothing major at all. We've been using this product since 2016 now mainly because our team has gotten comfortable enough wtih how easy its made things easier & faster when doing email marketing automation tasks such as sending emails - creating landing pages / pop ups ect..